Mind, Money and Marketing

Things that work in a crisis and beyond.

By Ward Willison

Can your clinic survive through tough times? Learn to manage your mind, money and marketing in ways never required before. This free video with a free CEU will teach you powerful ways to succeed. Learn to not just survive, but thrive!
Total CPDs: 1.5
Total CPDs: 1.5
NCCAOM (1.5), Standard Certificate (1.5)
Access Period: Lifetime
Course Notes: Notes are provided with this course.

Course Overview

Are you prepared for a crisis such as a worldwide pandemic in your clinic? This video will show you ways to succeed now and in the future. This course is brought to you free and with a free CEU. Mental toughness, grit, and resilience are key components to hanging in long enough to win. Learn how to maintain perspective and get it back once lost. Adrenal response can take over with negative stress. Ward has extensive knowledge and training in these subjects and will walk you through how to work with and manage them. Businesses that run out of money have to shut. Ward has experience as a financial planner and he teaches the building blocks of a financial plan, leading to financial independence. Peek into Ward's well-received “Practice Management Series”. Classify your clinic and what you need to focus on. Long game marketing is the key. Many focus on the short game, which is a reason most clinics close. Examples of both are taught. Learn how to take your clinic online from scripts, what you can do; web services to use and what not to say. Ward’s shows his clinical numbers for the past few years and what a Covid-19 lockdown did to his clinic once it reopened, what changes he made and why, and thoughts of how his practice changed post Covid-19 lockdown. Ward is joined by Dr. John Stan for a discussion on new practitioners, the value of Toastmasters, things he did to stay in business, and much more. Join Ward in helping you to success in your life and practice.

Course Objectives

  • Manage and understand some of the emotions and cognition drives in stressful times (why do we freak out and what to do about it).
  • Understand the basic financial building blocks to financial independence and how to build a simple financial plan.
  • Learn Marketing strategies during stressful events and how to connect to patients and win them for life.
  • What has worked since returning to work and what to avoid at all cost.

Course Outline

0 hrs - 15 min
Brief introduction, then introduce perspective, mindset, resilience, positive memory triggers.
15 min - 30 min
How lack of perspective and failing to notice will keep us stuck. How the adrenal response affect us and what we can do about it. How to build out your day-timer for mental stability.
30 min - 45 min
Basics of financial planning. Build a financial plan, have short and long term goals, build an emergency fund, how to achieve financial independence. How to use the "Jars". Introduction to marketing and the separation on how you also run a business.
45 min - 1 hrs
Three levels of a business and what to do in each. How to continue your practice, even if it's closed. How to market for the short and long game. What to avoid in your marketing. How to get a lot of referrals.
1 hrs - 1.5 hrs
Things I have learned after I re-opened my clinic. The importance of implementing procedures and policies reflective of your Colleges regulations. How to language these to your clients and why that is important. My introduction from John Stan.
Click here to watch a course preview


Accessing Your Course
After checking out, your email address will be sent to Net of Knowledge securely and you will gain instant access to your course. If you do not have a Net of Knowledge account yet, one will be created for you automatically and you will receive an email with a link to set up your password. Log in to your account at netofknowledge.com and start learning!
Unlimited Access & CEUS
You will have unlimited access to this course for as long as it is on Net of Knowledge, so that you can keep reviewing and learning from it over the years. CEU requirements must be completed within 1 year from the purchase. During this time, you must view the training and complete any required documents to get your certificate. You must also print and save your certificate for your own records.
Cancellation Policy
Please note we do not offer refunds for our recorded online courses/webinars.
This recording is available in an online format only; you will not receive a DVD or physical copy of the recording – it is only available to watch as a course to watch on the internet through your online account.

Taught by Ward Willison

Success in Life and Practice—join Ward on a trip to your success: a business career, a near death accident, and apprenticing for 10 years with a master. His clinic does 2500+ clients with 3 months off a year, since 2008. Learn the processes that work!
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