LIVE EVENT - Marketing Your Practice: Strategic Position & Target Market

Total CPDs: 3

Standard Certificate (3)

Access Period: Lifetime Access to Recordings

Course Notes: Notes may or may not be provided with this event.

This is a Live Webinar event that will be held on November 1, 2026 - 9pm GMT, 10pm CET, 11pm IST. When I taught practice management in schools, I always used to say this is the most important class in the school (which few students actually believed until they were out in the real world). And if that was the most important course in the program, the classes on marketing were the most important classes in the course AND the program. The most important aspect of a successful practice is getting patients in the door. This and our next course will take a close look at marketing. In this first course on marketing, we will discuss our strategic position, in other words, what makes it different, our target market, risks of various approaches, and other more theoretical aspects of marketing. We will make important decisions and lay the foundation for successful practice marketing. Don’t miss this crucial webinar for practice success. This course is part of an ongoing series of classes in our Mastering Business for Acupuncturists series which looks at business, practice, and marketing with an emphasis on helping acupuncturists become as successful as possible. When one of is more successful, we are all more successful and our profession benefits… The recordings will be made available for you to review after the event!